Subliminal messages obviously are very interesting for companies, who use them to influence the customer’s buying behaviour, so they can improve their sales. It is often thought that The Beatles used this method multiple times, even leading to some music conspiracy theories. Of course, you aren’t aware of this, but subconsciously you are processing it. Backmasking means that a backwards recorded message is put on a track. Other examples of audio being used to send a subliminal message can be found in some songs where a so-called ‘backmasking’ method was being used. In this case, we talk about subliminal messages in the form of audio. Although you might not think of the volume of music as being some type of message, we are still talking about subliminal messages here. The genre of the music did not seem to have an effect on the buying behaviour. A study of the University of Florida showed that playing high-volume music actually may lead customers to buy more unhealthy food, while quieter music may lead to buying healthier food. Your brain has picked up on the constant promotion of the crisps, which influenced your pick of food.Ĭoming back to the example of grocery shopping and buying all kinds of unhealthy food while you weren’t planning on doing so, we also see a remarkable form of subliminal messages. After the movie, or even during the break, you have become a bit hungry and when seeing that brand of crisps for some reason you are in the mood to specifically eat those. Note that in this case, you might be slightly conscious of the fact that the actor is eating those crisps all the time, but in general, you won’t be aware of the fact that these subliminal messages were added to the movie. Maybe an actor is constantly eating crisps of a certain brand. Next to quickly shown frames in a video, another example of subliminal messages can be found in movies. That is roughly 2,850 times as much as your consciousness and this difference can actually grow to 500,000 times as much! Hence almost all meaningful decisions we make are made with our subconscious mind. While your conscious mind is able to process 5 to 9 bits simultaneously, your unconscious mind is able to deal with 20,000 bits simultaneously. Your subconscious mind is way more powerful than your conscious mind when it comes to processing information. To show the magnitude of the importance of your subconscious mind, let’s compare your mind to an iceberg: just like most of an iceberg is actually not visible (it’s underwater), most of your brain is occupied by your subconscious mind. In general, subliminal messages are messages that you subconsciously process in your head after which it can affect your conscious thinking. ![]() On the other hand, your conscious mind did not perceive the massage, so you weren’t aware of the message that was shown. (Arguably, there is also a third segment, namely your unconscious mind, but for simplicity, we will say this is part of the subconscious mind.) When a subliminal message is presented to you, you are subconsciously processing that information, so your subconscious mind did perceive the message. This is caused by the fact that our mind can be divided into two segments: your conscious and subconscious mind. A great example of such a message are frames in a video that pass by so quickly that you aren’t aware that you saw them. ![]() This means that we aren’t aware that we receive such a message if presented to us. Subliminal messages can be seen as some hidden form of communication. These types of messages are used by all types of companies, especially in the consuming industry, to influence your buying behaviour. Well, subliminal messages might be the reason you just bought that extra drink you didn’t need. Right back at home, you might already be asking yourself why you even did it. You didn’t need that bottle of Coca-Cola or those cookies, but the temptation was just too big. Did you ever go for a quick stop at the grocery store to buy some essential products that you needed to have and then came back home with way more food and drinks than you were planning to do so? Like most of us, you probably have done so.
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